One of the more glaring parts of the minutes is the fact that the ATA has finally admitted they have wasted millions promoting a failed venue. The more money they have sunk into added money the fewer people they had classified. The minutes even went as far as to imply the more they have spent the less they got. The word "classified" used to describe their numbers doesn't even get actual shooters. The Ex OSTA President's quote of once ATA President Jeff Wagner, that most of those shooting registered targets do so to get on an All American team rings true at least at Sparta. This is the ATA this group wants. How sad is this?
Where in the minutes does the ATA admit to "wasting millions promoting a failed venue." Are you again referring to Gipson's recommendation not to increase spending? You see, FG, in marketing spend analysis there are two key variables: Return-on-Investment (how much any single measure returns on a dollar-for-dollar basis; it is a tool primarily for establishing your marketing mix) and Point-of-Diminishing-Returns (the tipping point at which marketing investment ceases or becomes less profitable to the bottom line). In this case, the 2014 Grand was the most profitable they have had in Sparta, so the recommendation to continue spending at current levels is just good business (and common) sense. Based on the terrific financials in the report, it seems we should be congratulating the ATA EC on running a very successful and professional organization.
The ATA finances have been in better shape for the last several years than they were given credit for. That being said, at what point is a non-profit organization, such as ours, supposed to find itself adequately funded for the future health of itself. At that point it should concentrate on the betterment of its members even if what it gives back does not increase participation. That does not mean it should abandon basic business rules to remain healthy. If we are happy with being a renter and not a future owner, I believe we are approaching that point. Just my opinion. Jimmy Borum
It is good to see the organization in such good shape financially. When we weren't the haters were all over the EC for mismanagement.
jbhor, Just a guess here, but I would think building a huge fund for possible future relocation would be something under consideration. At least, I think it should be on the table, even if plans are to remain there for the foreseeable future.
It does not make sense form a purley business point for the ATA to own enough land and the facilities to hold one to three tournaments per year. At Vandalia where some of the land was leased and some owned only one tournament by the ATA was held each year. Ohio State held one on a limited number of traps. The ATA is designated as a non-profit organization could possibly get by with holding a limited number of tournaments yearly but if membership continues to decline then even this would not be practical. If the ATA remains at Sparta for the next ten years where would they find enough land for a facility and at what price as land prices appear to continue to rise. Just a few thougths to consider.
They had the opportunity to own and afford their own when they chose renting in Sparta. But that is an old horse that has been beaten enough. They burned enough bridges that ownership in the future, without a sugar daddy, is a pipe dream.
There were only a little more than 1600 shooters at the GAH. On what planet does this get an atta boy?
Loudone, Future revenue streams and fiscal policy both have to be considered when grading management. Flagship shoot participation = abysmal. Membership way down. Were these our goals? D-
I'm not defending the EC, just stated a fact that Wishbone was eluding too. I'm with most on here wishing we had more attendance and bigger shoots. It doesn't seem anyone has the magic bullet to bring back the good old days, so I just try to enjoy what's currently available.